Food with Integrity

There is something about Chipotle that really sets it apart from almost all other restaurants.  Food quality truly means something.  Its more than just "good food".  I could go into more detail about what I think, but I'll let the founder tell you more.  This is an excerpt from the Chipotle website.

""Food With Integrity" isn't a marketing slogan. It's not a product line of natural and organic foods. And it's not a corporate initiative that will ever be finished or set aside to make room for other priorities. It's a philosophy that we can always do better in terms of the food we buy. And when we say better, we mean better in every sense of the word- better tasting, coming from better sources, better for the environment, better for the animals, and better for the farmers who raise the animals and grow the produce.
The hallmarks of Food With Integrity include things like unprocessed, seasonal, family-farmed, sustainable, nutritious, naturally raised, added hormone free, organic, and artisanal. And, since embracing this philosophy, it's had tremendous impact on how we run our restaurants and our business. It's led us to serve more naturally raised meat than any other restaurant in the country, to push for more sustainable practices in produce farming, and to work with dairy suppliers to eliminate the use of added hormones from their operations.
It's even influenced the way we view other aspects of our business, from the materials and systems we use to design and build our restaurants, to our staffing and training programs.
We like the food we serve today. And, because of our Food With Integrity philosophy, we're confident that we'll like it even more down the road. "
http://www.chipotle.com/#/flash/fwi_story

What's not to love?